Benefits Of QR Code Marketing For Textile Industry

Those little black and white squares, which can be encoded to store thousands of alphanumeric characters, are becoming the popular marketing tool. Yes, you have guessed it right; they are Quick Responsive codes. The World Wide Web is full of information about these codes. You can find out the how, when, where and what about the QR codes. Numerous firms are present in the market, which provide services for generating these unique codes using free QR code generator. There is a huge range of options for using these codes for advertising. Some of them are printing them on flyers, stationery, T-shirts, posters, real estate signs etc. However, this article is about out of box uses of the Quick Responsive codes.

One such use is QR codes on fabric. The ideas came into existence with a thought that your tech-savvy children will scan the codes on quilt you made years ago and get to know about them. The idea was not difficult to fetch with the ease of QR code generation and fabric stamping technology.

As a designer, you must have worked on various projects, and there must be a box in the store room with scraps of left over fabric. You will be looking through that box at some point, when you need to fill the empty spaces with innovations. Inevitably, sometimes you will find the perfect piece. Now, since you purchased that cloth years ago, you cannot remember the cost and store from where you bought it. However, such a situation would not have arrived with QR codes.

Hence, QR code marketing can be implemented in this field; although, it is not possible to print all the fabrics with QR codes as every fabric has different patterns. The codes can be stamped on the back of the fabric in a light colour, but it should be scalable. The density of the code must be such that you can find them on any random scrap too. This is difficult, but not impossible.

The codes can be linked to the fabric store and details of available stock can be fetched through them. The user can get the details of different textile designs, patterns, and even the matching threads for the fabric. The care instructions, recommended needles and sewing requirements can also be displayed to the user.

QR code marketing is not essential for the textile industry; however, the integration of bar codes with fabrics will be staggering. The cross-stitched codes, knitted codes and printed codes are some of the superb ideas. Quick Responsive codes are the future technology and the benefits can be extended to the textile industry.

The author is a QR code marketing expert, who thinks about innovative ideas of utilizing QR codes. You can generate the codes with a free QR code generator.

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